Product Development and Enterprise Lifecycle

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Every company having the aim of maximizing profit and return on invested capital experiences different phases of development. The typical company lifecycle contains 4 phases - development, growth, maturity and rebound.

A combination of this phase concept with strategic analysis can be used to clarify key strategic questions.
Questions like:

• What is our current situation?
• How will our situation be in the future?
• What can we do to continue being successful in the future?

can be realised in certain actions, adapted to each phase of the company.

The company uses the analysis of phase key factors to develop a business plan and a risk management strategy which can be used successfully to determine the correct strategic decisions for the company’s future.

The product development, which includes the whole process of goods from the idea to the rollout in the market, is closely connected with the company life cycle analysis. The product development analysis is broken down into different phases, from the first draft, to concept, to planning and to the rollout of the entire product.

This product development process is always adjusted and aimed to the requirements of the customer. After a successful rollout, the product develops in a product lifecycle, like the company lifecycle.

The product lifecycle has to be considered critically with strategic questions to be successful on the market in long term. With the product lifecycle management a company also can support a supplier management program to optimise all customer-supplier relations along the entire value added chain.

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